British Welter King Brook Extends Deal With Scotts

Unbeaten Welterweight star - Kell Brook, has signed a sponsorship extension with Scotts Menswear, continuing his tenure for a second year as the face of the men’s branded clothing specialists.

The arrangement will see the Sheffield champ continuing to endorse the clothing company and receiving the benefits from their extensive collection of garments. The deal comes ahead of ‘The Special One’s much-anticipated ‘War of the Roses’ bout with Matthew Hatton, on March 17 at the Motorpoint Arena Sheffield.

“I’m so excited,” said Brook. “People who know me know I like to always look my best and extending this arrangement with Scotts will continue that. The brands they stock are among my favourites, I’m really made-up with this deal.”

Alan Hodgkiss, Managing Director of Scotts Menswear added: “We are extremely delighted to have extended our association with Kell Brook, with a new agreement for 2012. Having launched a strong partnership in 2011, by selecting Kell as the face of Scotts, we are proud to have him as the focal point of our current & future campaigns.”

“As a world-class boxer, who is a very focused, driven, ambitious and hard-working individual, we believe he personifies many positive attributes that the Scotts customer can identify with. Furthermore, he is a true gent and a pleasure to work with. We wish him the very best in his career and are sure that he will achieve the success he deserves.”

Brook’s profile has been on the rise since he moved to Matchroom Sport and his promoter Eddie Hearn is delighted with this latest deal.

“I’m over the moon to see Kell expand and extend his relationship with Scotts,” said Hearn. “Endorsements are a key part of any athletes make up and this partnership helps build Kell's profile even further through print, online and broadcast media campaigns.

“Kell will be seen on bill boards and in shop windows and magazines all over the country. It's all part of building him into that big 'cross-over' star that we know he will become.”

Tickets for Kell Brook vs. Matthew Hatton plus a full championship undercard are available priced £30, £60 and £100 (both limited availability) from the Motorpoint Arena Sheffield Box Office on 0114 256 5656 and at www.motorpointarenasheffield.co.uk.

£40 tickets and £150 VIP tickets have now sold-out.