If Chavez can win this fight even on a dodgy points decision then he becomes an enormous star for the biggest market in boxing (Hispanic-Americans, Mexicans). He becomes a massive PPV earner and every time he fights in Vegas he'll earn the city a huge amount of money. None of the money people involved with this fight want Martinez to win and they all want Chavez to win. So it's not hard to see a decision going any other way.
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