When we talk about the '0' we're talking about the big time Charlie who's an amateur star, promoted up to the hilt and in our faces from day dot, especially now right?

In that scenario the 0 is absolutely important. Selling a fighter aside, no one wants to get their man beaten early doors, get him pushed no doubt, but beaten. There has to be something worth being beaten for.

As already mentioned there is a shelf life to this 0 lark and a point at which it has to become a case of how good you are rather than how well you've been matched.