I dont think Martina Navratilova (sp) was the type to be dictated too on what to wear.Pretty sure her game was solid.
For the large part its a media conscious sports world and attractiveness sells and helps attract viewers.Maybe I was shallow but only started watching tennis after seeing Steffi Graff.Had the nose of toucan sam but god those legs

.Turns out she had skills as well.I think the grunting is as much a ploy-tactic or "look at me" issue as it can be viewed as a breathing technique.We see it in boxing alot.Frigging bop-bop Peterson brothers,Michael moorer and his 'swish'.Troy Dorsey was a Karate champion turned boxer and barked with every punch.
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