In the UK at least, Haye is doing his own boxing PR tour. For what he has achieved in creating interest by beating the giant, compares to what others are doing.

Manny and Floyd are the top dogs and sports fans will all know who they are and how great they are, but much like the Nintendo, people from all walks know who Haye is and wanted to watch and get involved. I'd be suprised if you did a UK survey and more people across the general public knew who Manny and Floyd were than Haye.

For that I give him credit. He's been on pretty much every TV show possible pre and post fight creating interest in him.

No doubt the other two are bigger and better stars, without a doubt. But you cannot knock what Haye is doing. He has a plan and so far it is coming off.