The belt had absolutely zero importance in that fight. That fight was about having the biggest star in the sport against the #1 PFP fighter in the world. The belt at 154 was meaningless. Most belts are meaningless. Oscar didn't get 70% against Floyd because he was a beltholder. He got 70% because he was the draw. That's why Oscar feels he deserves 70% against Pacquiao as well, because he would be the draw, not Manny.
If you're saying "nobody would buy that" about a fight involving Oscar De La Hoya, then I question how much attention you've been paying to PPV totals over the last 15 years or so. Oscar is the biggest non-heavyweight PPV draw in the history of boxing. He could fight Danny G and do more PPV buys than Pacquiao could against Marquez.
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