I understand that Marquez held two belts at that time... but with Pac, there was never a need for him to win belts in order for him to get big fights.
The belts only became important for Pac once he was in the pursuit of attaining the novelty of having the most belts in multi-weight categories. Marquez' belts were meaningless to Pacquiao, and actually, Michael Buffet introduced Pac as the recognized people's featherweight champion (whatever that means).
After the announcement of the draw, Buffet even mentioned that both protagonists keep their own respective belts. By all intents and purposes, Pac was the draw, and "the one" being groomed to further boxing, than it was the other way around. Marquez, if he had won, would have easily taken Pac's place and possibly a match win against Morales', Pac's prospective next opponent, could have cemented his niche in the pay-per-view market.
Likewise, at this point in time, it was Marquez who needed to painstakingly add aggressiveness to his staple counter style fighting, not only to get this fight hitched against hot prospect Pacquiao, but also in order for him to increase marketability for future interests.
Getting back, JMM was the minor star in this affair, only his huge ego made him think otherwise. This ego up to now, is also part of the reason that JMM rubs Pac the wrong way. Pac in a poor attempt at humor, once said that the reason Marquez lost to PBF despite his drinking his own pee was because he didn't eat his poo to go with it! LOL. Obviously the attempt at humor had pangs of viciousness to it that is almost always less revealed in public.
So the crown meant nothing really if any of neither Pac nor JMM had the bigger thing in mind for a juicier progression into the future. The win was the most coveted in order to stake the bigger claim in the PPV arena in the sport.
Hence, a rematch was first and foremost!
That is if you get the drift...
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